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Weigand Logo Design by Insight Design Communications, a Kansas Logo Design Company.

For over a century, J.P. Weigand & Sons, Inc. has been instrumental in the growth and development of residential, commercial and industrial real estate in the city of Wichita, its surrounding areas and the state of Kansas. With over a hundred years of equity in the name and a logo that has been seen in Wichita, near Wichita, around Wichita, and all over the Wichita area for 30 years, we concluded that any drastic change would be counter productive for the brand. But, their logo, designed in the 80's, needed some work.

Before, the J.P. Weigand & Sons, Inc. logo used a clunky type for the word 'Weigand' which had little negative space around and inside of the letter forms. For example the "A" became a solid blob, and the letters bled together which made it difficult to read at a distance. We opened up the letter forms in the word 'Weigand' making it much easier to see and read. Also, the basic oval shape was divided by a white block that made it impossible to use with a background color. Weigand was constricked to a white background with the their logo which made their signs disappear in the marketplace. To correct this we enclosed the oval shape so the brand logo could be used with background colors. This was a simple, but important fix because it allowed for designs that use color more dramatically to differentiate Weigand realtor signs from a marketplace filled with predominately white signs.

We also made adjustments to the color and added a piece of history to the brand identity. We changed the bright blue to a deeper more substantial blue befitting the regions real estate leader for over 100 years. We added the historical signature of founder J.P. Weigand, created form vintage letter forms, to elevate the illustrious history of the J.P. Weigand & Sons brand.

All in all, the Weigand brand is now positioned more appropriately in the marketplace. It has a sense of history and emphasizes a reputation of excellence, and quality, which is a perfect fit with their brand promise.

The “before” Weigand logo.

J. P. Weigand Logo Design Kansas with tagline on white backgroung.

The “before” Weigand logo could only be used on a white background.

J. P. Weigand & Sons, Inc. Kansas Logo Design with tagline and screened back historical signature of J. P. Weigand. We created the J. P. Weigand signature by modifying a historical font.

J. P. Weigand & Sons, Inc. Wichita Logo Design on letterhead, business card and envelope.

J. P. Weigand & Sons, Inc. Logo Design Kansas on sales folder.

J. P. Weigand & Sons, Inc. Kansas Logo Design on realtor sign.

J. P. Weigand & Sons, Inc. Logo Design Kansas on direct mail series.

The Weigand brand identity will be seen all over Kansas:

Logo Design Kansas City
Applewood at the Coves.
7841 N Anita Ave Kansas City, Missouri 64151
Leasing: (816) 741-4100.
Fax: (816) 587-6194.
The Villas at Ridge Pointe

Logo Design near Wichita
Weigand Omega Management
333 Ste 105 S Broadway St, Wichita, KS 67203†
(316) 263-2215

Logo Design Wichita, KS
Weigand Omega Management
1029 N Wichita St, Wichita, Kansas 67203
(316) 440-3988

Logo Design Derby, KS
J. P. Weigand Real Estate
1121 N College Park St # 70, Derby, KS 67037
(316) 788-5581

Logo Design Wellington, KS
J P Weigand & Sons, Inc.
109 E Harvey Ave, Wellington, KS 67152
(620) 326-2400

Logo Design near by Wichita
J P Weigand & Sons, Inc.Real Estate
2872 N Ridge Rd Ste 112, Wichita, KS 67205
(316) 722-6182

Wichita Logo Design
J P Weigand & Sons, Inc. Real Estate
10811 E Harry St, Wichita, Kansas 67207
(316) 687-0077

Wichita Logo Design
J P Weigand & Sons, Inc. Real Estate
6530 E 13th St N, Wichita, Kansas 67206
316) 440-1310

Logo Design Kansas City
Weigand Omega Management
333 S Broadway St Ste 105, Wichita, KS 67202
And also in Kansas City
(316) 263-2215

Logo Design Wichita Area
JP Weigand & Sons, Inc. Real Estate
1118 E Waters Edge St, Derby, KS 67037
(316) 788-6535

Logo Design Derby, KS
JP Weigand & Sons, Inc. Real Estate
2008 N Newberry St, Derby, KS 67037
(316) 788-1595

Logo Design Park City, KS
JP Weigand & Sons, Inc. Real Estate
709 E Rolling View Dr, Park City, KS 67147
(316) 755-1379

Logo Design Kansas
JP Weigand Model Home
1504 N Ridgehurst St, Wichita, KS 67230†
(316) 691-9703

Logo Design Hutchinson, KS
Weigand J P & Sons, Inc. Real Estate
1009 N Main St, Hutchinson, KS 67501
(620) 662-2336

Logo Design Haysville, KS
Weigand New Homes - StoneBridge
1517 N Graystone St, Wichita, KS 67230†
(316) 691-9703

Logo Design Haysville, KS
JP Weigand & Sons, Inc. Real Estate
410 Baughman Ave, Haysville, KS 67060
(316) 524-0756

Logo Design Hutchinson, KS
J. P. Weigand & Sons, Inc. Real Estate
1009 N Main St, Hutchinson, KS 67501
(620) 663-4458

Logo Design Wichita, Kansas
J. P. Weigand & Sons, Inc. Real Estate
1526 N Graystone St, Wichita, Kansas 67230†
(316) 691-9703

Logo Design Kansas
419 S Main St, Ottawa, Kansas 66067
(785) 242-6984

Logo Design Wellington, Kansas
Weigand J P & Sons, Inc. Real Estate
Wellington, KS 67152
(620) 399-3051

Logo Design Belle Plaine, Kansas
Weigand J P & Sons, Inc.
415 E 4th Ave, Belle Plaine, KS 67013
(620) 488-2785

Logo Design El Dorado, Kansas
Weigand J P & Sons, Inc.
127 W Central Ave, El Dorado, KS 67042
(316) 321-2481

Logo Design Derby, Kansas
Weigand New Homes
2014 N Newberry St, Derby, KS 67037
(316) 788-3223

Logo Design Augusta, Kansas
Weigand Relocation
645 State St Ste 201, Augusta, KS 67010
(316) 927-2128

Other Kansas towns the Weigand Brand Identity will be seen includes;
Logo Newton Kansas
Logo Manhattan Kansas
Logo Liberal Kansas
Logo Lawrence Kansas
Logo Dodge City Kansas
Logo Emporia Kansas
Logo Salina Kansas
Logo Topeka Kansas

Insight Design Communications is an award winning logo design company with extensive experience in creating custom logo designs for business. We work with businesses all over the U.S. and locally.

Published in Logo Design

Designing logos for churches is not the way to untold wealth, but I have found working with churches surprisingly gratifying. Church leaders intuitively understand a logo design can communicate with deep and profound meaning. The process, usually with committees, has been steady and highly reasoned and the individuals have always been considerate and thoughtful.

We have done logos for several Christian denominations and ministries; Catholic Church and School Logo Design, Evangelical Church Logo Design, Pentecostal Church Logo Design and a Fundamentalist Church Logo Design.

River of Life Worship Center, Church Logo Design, Haysville, Kansas.
1100 East Grand Avenue, Haysville, KS 67060-1425
Insight Design Communications, a Kansas Logo Design Company.

The River of Life Worship Center is a Pentecostal church and community center known for the raising of hands in the worship of GOD. (They did pray and raise hands before and after every meeting.) Pastor Greene and the committee that worked with us on the logo and identity were extremely conscientious and gracious in every way. What a fabulous group of people really working to live the Christian life.

The River of Life Church logo is an extremely unique visual where one image can be seen as two different ideas. The logo at one look is hands raised to the heavens reaching for GOD. With another look the logo is the Christian symbol for the Holy Spirit, a dove. Specifically within the Pentecostal beliefs the dove is associated with baptism, of which water is used. Moreover, the two images tell the story of conversion. The hands reaching to GOD in humility become filled with the Holy Spirit, the image of the dove. The conversion, being filled with the Holy Spirit is "The River of Life".

The River of Life Worship Center logo is also a national award winning logo design. It will appear in Rockport Publishers national competition and hard cover book, Logo and Letterhead Design 12. This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field of graphic design and logo design from well-known design leaders, new design firms, and cutting-edge artists throughout the world. This broad range of work is a reflection of the most important logo design work in the USA today.

River of Life Worship Center, Church logo design reversed.

River of Life Worship Center, Pentecostal Ministry logo design with modified fonts.

Insight Design is a logo design, web design and brand identity design company with 15 years of experience helping large corporations and small businesses succeed. Insight Design Communications designs logos and corporate identities for companies all over the United States from New York City, NY to San Francisco, CA and places in between like Kansas City, KS, Greeley, Co., Chicago, IL and Oklahoma City, OK.

Published in Logo Design

St.Thomas Aquinas Catholic Church Logo Design, Wichita, Kansas.
Insight Design Communications, a Kansas Logo Design Company.

The St.Thomas Aquinas Catholic Church Logo Design is a combination of a cross and architectural lines from the churches prominent bell tower and steeple. All the vectors and shapes drive the eye upwards, heavenly intentions.

St.Thomas Aquinas Catholic Church Logo Design, Kansas, on metallic gold.

St.Thomas Aquinas Catholic Church Logo Design, Kansas, reversed.

The one that got away.

St.Thomas Aquinas Catholic Church Logo Design USA.

St. Thomas Aquinas Catholic Church’s intentions is to be fully unified in Christ. 6 beams (- - - I I I) make 3 crosses (+ + +) but, if the 3 crosses are fully unified they multiply to make 9 crosses. The 3 horizontal beams (- - -) represent: Time. Talent. Treasure. The 3 vertical beams (I I I) represent: Father. Son. Holy Spirit. The gold represents the Priest and the blue represents the layity. The logo shows how the layity supports the Priest and that the Priest guides the layity to the Cross, and our Heavenly Father.

St.Thomas Aquinas Catholic Church, 1321 North Stratford Lane, Wichita, Kansas.

Published in Logo Design

Laminate Works is a manufacturer of laminated panels and component parts.

Laminate Works produces laminated panels and component parts using the best employees, machines and technology.

This simple logo speaks clearly to an industrial market with bold blue, black and white graphic design. The “LW” in rectangle panels and one corner turned over explicitly explains Laminate Works primary products, laminated panels. The logo is also designed to work as one color and used in a background “laminate” graphic.

As a successful start-up company in Wichita Kansas Laminate Works quickly expanded it’s reach by moving to Kansas City and then added another location in Dallas Texas. It’s headquarters is in Kansas City but Laminate Works delivers products throughout the Midwest to places like Omaha Nebraska, Topeka Kansas, Oklahoma City Oklahoma, Hutchinson Kansas, Chicago Illinois, Little Rock Arkansas and Des Moines Iowa.

Laminate Works Dallas and Kansas City logo design on blue background

Laminate Works Dallas and Kansas City logo design on blue background with type

Laminate Works Dallas and Kansas City logo design on black background

Laminate Works Dallas and Kansas City logo brand design

Laminate Works Kansas City and Dallas Texas logo branding

Laminate Works

1200 South 5th AVE., KANSAS CITY, KS 66105 USA T (913) 281-7474 F (913) 281-7473 • 3910 LA REUNION PKWY., DALLAS, TX 75212 USA T 214-905-9113 F 214-905-8032

Published in Logo Design

The new Kansas City logo is a contradiction of image and theme. The visual mark a skyline while the message / tagline reads, “New Discoveries Daily”. What could be less of a ‘New Discovery” than a skyline logo for a city? The old logo and message was more of a “Discovery”.

The old Kansas City logo put forth two aspects of the city: 1) that Kansas City has more fountains than any city in the world except for Florence, Italy, and 2) it is located in the center, or heart, of the nation. 2) is not of any value because who cares if Kansas City is in the heart of America, it just means it has no mountains or ocean beaches, nothing to promote. But 1) is amazing, who knew that Kansas City has more fountains than any city in the world except for Florence, Italy? That is a Discovery!


What if the logo embodied Kansas City’s most surprising discovery and that visual was the image for the logo. Below is a VERY, VERY quick modification of the old logo which makes a fountain an expression of surprise. What do you think?

Quick Kansas City Logo Design, “A fountain of surprises” on white background

Quick Kansas City Logo Design, “A fountain of surprises” on gray background

Published in Logo Design

The best logo identities and branding work in black and white as well as color. Graphic design trends are now driven more by computer capabilities than by talent and vision. If a designer can’t draw he can always click simple repeated shapes, or plug in some gradations, or stripes, or dots, or lines. All are easy computer task. But, the most successful brand designs start with a compelling concept that functions well in black and white and small. In other words, the best logo designs work small in website or news paper ads as well as full color brochures. It takes hard work though, there are no computer tricks for that.

Old Town logo • Renovated business and entertainment district


Brad Bachman logo design • Home builder specializing in homes by water


Spring Crossing Cattle Company • Free range beef brand identity design


ComSmart corporate logo design • Communication training for executives


Lost Art Development Co.• Developer of artistic gift products for retail


QuickerTek corporate identity logo design, Wichita, Kansas. • Wireless products for Apple computers


Love Match • Assist singles in finding a love match


Exultia brand logo design • Software design company


My Volunteer Center logo identity design • Community volunteer center, Orange County California


Gear-Up brand logo, Wichita, KS. • Educational program preparing middle school children for college


Physique Enhancements brand logo design, Wichita, Kansas. • Spa, body sculpting and hair removal


Cargill event logo identity, Kansas. • Employee talk radio event


Published in Logo Design