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INSIGHT

Insight is a graphic design boutique nationally and internationally awarded for exceptional logo design,
corporate identity development and branding & re-branding across all visual mediums – website design
and development, brand packaging, design for social media marketing, illustration, photography and
video, print design, advertising design and environmental signage design.

INSIGHT

A multidisciplinary design firm with extensive experience in corporate identity and brand development. Based in Wichita, Kansas, Insight Design is a practitioner of the art and artistry of visual communication. We apply creativity to the interpretation and application of marketing information to help our clients reach their business goals through logo design, digital and traditional branding, and website design.

CREATIVITY

In a world of overwhelming choice, overflowing abundance, fragmented distribution channels, and increased consumer control, the new marketplace is individualized and interpersonal—rendering traditional marketing methodologies ineffective.

At Insight, we are creative designers working in the realm of marketing.

REAL-WORLD DESIGN

Creativity is a means of reaching the consumer with the most salient message. Creativity is a visual differentiator. Creativity is a prospector of simplicity. Creativity is a perfectly conceptualized logo. Creativity is ideal brand architecture. Creativity is how we design logos, websites and intranet sites, packaging, brand identities, and illustrations for success in the real world.

CREATIVITY IS THE DIFFERENCE

We believe the best brands—the most successful ones—are in many ways like people. They have personality and character, unique unto themselves, engaging and connecting not just on a rational level, but with the emotional complexity of the human experience. The best brands function like interpersonal relationships.
Creativity is the incalculable advantage.

BRAND PACKAGING

Retail environments are more competitive than ever. We have over 25 years of experience conceptualizing and designing packaging that not only opens doors with national and international retailers, but also influences sales and reputation. Retail shelves are crowded. A package has less than two seconds to capture attention. Our designs are both strategic and artistic.

RETAIL PACKAGING

We work with national and international brands to develop SKU presence—50 to 100+ SKUs per brand. We make complex sub-branding problems visually simple and intuitive for instant consumer understanding. We plan how repeated SKUs appear to consumers amid divided attention. Our creativity thrives within the regimented rules of retail shelving to INCITE enthusiasm.

LOGO DESIGN

Our logo design process is unlike any other. We unlock real-world creative solutions with research, understanding, logic, imagination, visualization, pencil-to-paper, and pen-to-computer. All to engage your customer’s heart and mind—to feel you and to understand you. We present multiple design directions from diverse marketing viewpoints. Logo design is your best return on investment.

LOGO DESIGN

Your logo is the most viewed element of your brand. When done intelligently, it reduces your promotional and advertising budgets indefinitely because every marketing piece becomes more effective. A logo that connects your competitive advantage to your customer’s heart and mind will increase the value of your company.

BRANDING FOR BUSINESS RESULTS

INSIGHT develops logos and brands that resonate.
We’ve been fortunate to help start-ups grow into multimillion-dollar companies—including Freddy’s Frozen Custard & Steakburgers, Laminate Works, Speedy Cash, and Mill Rose Farm retail meats. We’ve learned a lot from these brilliant entrepreneurs and infuse that wisdom into our logo and brand design work.

LOGO, BRANDING & WEBSITE DESIGN

We craft stunning visuals with strategic underpinnings and elegant, simple lines. We elevate brands in local markets and on national stages. Our logo, branding, and website designs have won over a hundred national and international awards. Our work has been featured in more than fifty coffee table reference books used by other graphic design studios. We work to get our clients the best results.

LOGO DESIGN

Your logo is the most viewed element of your brand. When done intelligently, it reduces your promotional and advertising budgets indefinitely because every marketing piece becomes more effective. A logo that connects your competitive advantage to your customer’s heart and mind will increase the value of your company.

BRANDING FOR BUSINESS RESULTS

INSIGHT develops logos and brands that resonate. We’ve been fortunate to help start-ups grow into multimillion-dollar companies—including Freddy’s Frozen Custard & Steakburgers, Laminate Works, Speedy Cash, and Mill Rose Farm retail meats. We’ve learned a lot from these brilliant entrepreneurs and infuse that wisdom into our logo and brand design work.

LOGO, BRANDING & WEBSITE DESIGN

We craft stunning visuals with strategic underpinnings and elegant, simple lines. We elevate brands in local markets and on national stages. Our logo, branding, and website designs have won over a hundred national and international awards. Our work has been featured in more than fifty coffee table reference books used by other graphic design studios. We work to get our clients the best results.

HAND-DONE ICONOGRAPHY

Hand-illustrated icons breathe character into Carlos O’Kelly’s brand—giving fresh life to staples like famous salsa and jumbo margaritas. These one-of-a-kind visuals stand apart in a world of repetitive computer graphics. They evoke charm, authenticity, and fun while anchoring brand recognition in a distinct visual signature.

LOGOS THAT RESONATE

The Body Guitar Clinic logo strikes a chord—visually suggesting a guitar and a human spine in harmony. It symbolizes alignment, attunement, and the body’s potential to perform in perfect pitch. It’s not just a logo—it’s a metaphor in form, resonating emotionally and intellectually with its audience.

CREATIVE TYPE OF GRAPHIC DESIGN

Medical illustrations become intuitive and unforgettable when constructed from type—like spelling “spine” to shape the spine or forming muscles from their names. These designs turn the body into a readable diagram, blending art and education for an experience that informs clearly and captivates instantly.

CREATIVE WEBSITE DESIGN

Websites can feel formulaic—until creativity transforms them. We treat websites as living experiences: immersive, emotional, and distinct. Creativity invites users in, guides them intuitively, and leaves a lasting impression. It’s not just about function—it’s about feeling, memorability, and meaningful interaction in a crowded digital landscape.

UNIQUE CONCEPTUAL IDEATION

The Body Guitar topographic illustrations redefine user engagement. These designs turn medical content into vivid, visual storytelling—bridging the gap between comprehension and connection. They elevate utility into artistry, transforming technical material into an experience that is not only relevant but unforgettable.

INFORMATION WEBSITE DESIGN

The Kansas Alliance for Wetlands and Streams website makes data intuitive. Its architecture transforms complex information into readable, shareable content—instantly accessible and effortlessly posted to any social media platform. It’s simplicity and functionality merged for clarity, connection, and communication.

LOGO IDENTITY BRANDING

The KAWS logo is elegant and effective—transforming a human hand into grass and flowing water. The icon is equally powerful at full color or embroidery size. It embodies mission, message, and nature’s movement with graphic simplicity and clarity.

MOBILE WEBSITE DESIGN

Consumers live on their phones—and so do their decisions. Responsive website design ensures brands show up beautifully, instantly, and effectively on any device. In the era of swipe-and-shop, your mobile presence is often your first and only chance to connect.

MOBILE WEBSITE DEVELOPMENT

Designing mobile-first demands clarity, speed, and elegance. Smaller screens require sharper focus—on function, form, and intuitive interaction. Our team develops mobile sites that blend sleek aesthetics with practical usability, delivering high-performance experiences built for the way the world works today.

ALL DESIGN TELLS A STORY

At George Washington’s Mount Vernon, we crafted a brand identity that reveals the multifaceted life of a visionary leader. Over 30 custom icons depict milestones in Washington’s journey—each a chapter in a story of courage, innovation, and enduring impact.

HIGH-LEVEL BRANDING

Branding George Washington isn’t just historical—it’s cultural, emotional, and deeply strategic. From his entrepreneurial ventures to his role in founding a nation, every design element had to embody gravitas and greatness. Our work tells his story in symbols that resonate across time.

DEEPLY ROOTED BRANDING

If a picture is worth a thousand words, then a system of symbols can express an entire worldview. Our icon-based branding for Mount Vernon tells layered stories across time and topics—creating a deep visual narrative that builds trust, clarity, and connection.

THE MAGIC OF STORY IN BRANDING

Stories transcend data. When a brand tells a story, it invites the audience into something personal, emotional, and lasting. Story turns brands into meaning. Our work draws from real stories to create identities that aren’t just seen—they’re felt.

INTERNATIONAL BRAND PACKAGING

Our packaging isn’t just approved—it’s requested. When Vornado launched at Target, our design earned prime retail placement. Why? Because our visual strategy connected with buyers, merchandisers, and consumers alike. Strategic packaging doesn’t just sit on shelves—it sells.

INFORMATION DESIGN

Nothing communicates complexity like a great diagram. Whether illustrated or photographic, we specialize in turning data into compelling visuals that are instantly understood. Our information design makes learning intuitive, memorable, and beautiful.

CREATIVE IMAGINATION

Air is invisible, but its effects are vivid. To express airflow, we used the image of a woman’s hair gracefully caught in a Vornado fan’s breeze. Creative imagination turns the unseen into an experience—giving ideas dimension, emotion, and visual value beyond their parts.

DIAGRAMMING PROCESSES

We redefined how air technology is visualized. Our Vornado packaging turned functional diagrams into compelling design—unlocking retail placement, opening mass market doors, and dramatically increasing sales. Good packaging is more than a container—it’s a visual explanation of performance and purpose.

INTERNATIONAL BRANDING

We created the brand generationOn—unveiled live at the NASDAQ bell-ringing and projected across Times Square. Developed for the Points of Light initiative, we named it, designed it, and gave it voice with the tagline: Make your mark on the world. Global reach, personal meaning.

INTERNATIONAL AWARD-WINNING LOGOS

Insight Design has earned over 100 national and international awards for logo and branding excellence. The generationOn logo—a fingerprint on a globe—visually empowers youth to leave their imprint on the world. Our work inspires action and identity, one logo at a time.

YOUTH VOLUNTEER NETWORK

generationOn became the world’s largest youth volunteer network, reaching 83% of U.S. school systems and expanding across eight countries. The brand we developed helped mobilize millions of students into service. A brand that doesn’t just reach people—it moves them.

INSPIRATIONAL BRANDING AND LOGO DESIGN

The generationOn launch was met with energy and enthusiasm—Spike Lee promoted the message: Make your mark on the world. Our doodle-style illustration showed a young person drawing their own identity. Because branding isn’t just about business—it’s about becoming.

CLIENT KNOWLEDGE

Clients are co-creators in our process. They know their industry, their operations, their audience. We bring creative clarity and strategic design. Together, we craft brands that are authentic, informed, and insightfully aligned to their market realities and growth goals.

MARKETPLACE

Context is everything. We design for where your product or service lives—whether retail or online, premium or budget, mainstream or niche. We analyze competition, category norms, price tiers, and influencers to position you uniquely and powerfully in the marketplace.

THE CONSUMER

Beyond demographics, we explore emotional drivers. What do your customers desire? Fear? Hope for? What moves them? We design for people, not personas—creating brands that resonate in the heart, not just in the head. That’s how you earn loyalty and love.

INSIGHT CREATIVE

Our creativity lives in the space between logic and feeling—between the measurable and the mysterious. Design is more than process—it’s poetic. It’s intuitive. It’s informed by dreams and shaped by truth. That’s where brands become real. That’s where Insight thrives.

OVER 25 YEARS OF EXPERIENCE

Insight Design has been creating award-winning logos, brands, packaging, and websites for over 25 years. We’ve worked across nearly every industry—designing for startups and legacy brands alike. From SEO and e-commerce to illustration and identity systems, our work is deep, diverse, and driven by results.

CREATIVE SERVICES

We specialize in visual communication that’s both compelling and custom. Our creative services include logo design, brand identity, illustration, packaging, environmental graphics, photography, and advertising design. Every project is crafted to express your brand’s truth—visually, emotionally, and memorably. Logo Design, Brand Identity Systems, Illustration (hand-drawn and digital), Retail Packaging Design, Photography and Art Direction, Print and Advertising Design, Environmental Graphics and Signage

STRATEGIC SERVICES

Design without strategy is decoration. We align creativity with business intelligence to solve real-world challenges. From brand positioning to marketplace analysis, our work is rooted in research, informed intuition, and a deep understanding of how brands grow and thrive. Brand Strategy, Creative Direction, Market Positioning, Consumer Insight Analysis, Naming and Tagline Development, Competitor Research, Retail and Digital Shelf Strategy

DIGITAL SERVICES

We design for the screens people live on. From immersive websites to mobile-first design, we build digital experiences that perform beautifully and function intuitively. Our digital work connects audiences to brands—anywhere, anytime, on any device. Website Design and Development, E-commerce Design, Responsive and Mobile-first Design, Search Engine Optimization (SEO), Content Management System (CMS) Integration, Digital Advertising and PPC Campaigns, Social Media Branding and Asset Design

INSIGHT AT THE DESIGN BARN

Where creativity happens…

Nestled in the heart of Wichita, The Design Barn is more than a studio—it’s a space where ideas take flight. Here, creativity meets strategy, and brands are born, built, and brought to life. It’s where insight becomes identity.

INSIGHT AT THE DESIGN BARN

Let’s talk…

Every project begins with a conversation. We believe listening is the first creative act. Whether you need a full rebrand, a new website, or just a spark of inspiration—we’re ready. Step inside The Design Barn and let’s create something remarkable.

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316-262-0085