
INSIGHT
Insight is a graphic design boutique nationally and internationally awarded for exceptional logo design,
corporate identity development and branding & re-branding across all visual mediums – website design
and development, brand packaging, design for social media marketing, illustration, photography and
video, print design, advertising design and environmental signage design.

INSIGHT
A multidisciplinary design firm with extensive experience in corporate identity and brand development. Based in Wichita, Kansas, Insight Design is a practitioner of the art and artistry of visual communication. We apply creativity to the interpretation and application of marketing information to help our clients reach their business goals through logo design, digital and traditional branding, and website design.

CREATIVITY
In a world of overwhelming choice, overflowing abundance, fragmented distribution channels, and increased consumer control, the new marketplace is individualized and interpersonal—rendering traditional marketing methodologies ineffective.
At Insight, we are creative designers working in the realm of marketing.

REAL-WORLD DESIGN
Creativity is a means of reaching the consumer with the most salient message. Creativity is a visual differentiator. Creativity is a prospector of simplicity. Creativity is a perfectly conceptualized logo. Creativity is ideal brand architecture. Creativity is how we design logos, websites and intranet sites, packaging, brand identities, and illustrations for success in the real world.

CREATIVITY IS THE DIFFERENCE
We believe the best brands—the most successful ones—are in many ways like people. They have personality and character, unique unto themselves, engaging and connecting not just on a rational level, but with the emotional complexity of the human experience. The best brands function like interpersonal relationships.
Creativity is the incalculable advantage.

BRAND PACKAGING
Retail environments are more competitive than ever. We have over 25 years of experience conceptualizing and designing packaging that not only opens doors with national and international retailers, but also influences sales and reputation. Retail shelves are crowded. A package has less than two seconds to capture attention. Our designs are both strategic and artistic.

RETAIL PACKAGING
We work with national and international brands to develop SKU presence—50 to 100+ SKUs per brand. We make complex sub-branding problems visually simple and intuitive for instant consumer understanding. We plan how repeated SKUs appear to consumers amid divided attention. Our creativity thrives within the regimented rules of retail shelving to INCITE enthusiasm.

LOGO DESIGN
Our logo design process is unlike any other. We unlock real-world creative solutions with research, understanding, logic, imagination, visualization, pencil-to-paper, and pen-to-computer. All to engage your customer’s heart and mind—to feel you and to understand you. We present multiple design directions from diverse marketing viewpoints. Logo design is your best return on investment.

LOGO DESIGN
Your logo is the most viewed element of your brand. When done intelligently, it reduces your promotional and advertising budgets indefinitely because every marketing piece becomes more effective. A logo that connects your competitive advantage to your customer’s heart and mind will increase the value of your company.

BRANDING FOR BUSINESS RESULTS
INSIGHT develops logos and brands that resonate.
We’ve been fortunate to help start-ups grow into multimillion-dollar companies—including Freddy’s Frozen Custard & Steakburgers, Laminate Works, Speedy Cash, and Mill Rose Farm retail meats. We’ve learned a lot from these brilliant entrepreneurs and infuse that wisdom into our logo and brand design work.

LOGO, BRANDING & WEBSITE DESIGN
We craft stunning visuals with strategic underpinnings and elegant, simple lines. We elevate brands in local markets and on national stages. Our logo, branding, and website designs have won over a hundred national and international awards. Our work has been featured in more than fifty coffee table reference books used by other graphic design studios. We work to get our clients the best results.

LOGO DESIGN

BRANDING FOR BUSINESS RESULTS

LOGO, BRANDING & WEBSITE DESIGN

HAND-DONE ICONOGRAPHY

LOGOS THAT RESONATE

CREATIVE TYPE OF GRAPHIC DESIGN

CREATIVE WEBSITE DESIGN

UNIQUE CONCEPTUAL IDEATION

INFORMATION WEBSITE DESIGN

LOGO IDENTITY BRANDING

MOBILE WEBSITE DESIGN

MOBILE WEBSITE DEVELOPMENT

ALL DESIGN TELLS A STORY

HIGH-LEVEL BRANDING

DEEPLY ROOTED BRANDING
If a picture is worth a thousand words, then a system of symbols can express an entire worldview. Our icon-based branding for Mount Vernon tells layered stories across time and topics—creating a deep visual narrative that builds trust, clarity, and connection.

THE MAGIC OF STORY IN BRANDING
Stories transcend data. When a brand tells a story, it invites the audience into something personal, emotional, and lasting. Story turns brands into meaning. Our work draws from real stories to create identities that aren’t just seen—they’re felt.

INTERNATIONAL BRAND PACKAGING
Our packaging isn’t just approved—it’s requested. When Vornado launched at Target, our design earned prime retail placement. Why? Because our visual strategy connected with buyers, merchandisers, and consumers alike. Strategic packaging doesn’t just sit on shelves—it sells.

INFORMATION DESIGN
Nothing communicates complexity like a great diagram. Whether illustrated or photographic, we specialize in turning data into compelling visuals that are instantly understood. Our information design makes learning intuitive, memorable, and beautiful.

CREATIVE IMAGINATION

DIAGRAMMING PROCESSES
We redefined how air technology is visualized. Our Vornado packaging turned functional diagrams into compelling design—unlocking retail placement, opening mass market doors, and dramatically increasing sales. Good packaging is more than a container—it’s a visual explanation of performance and purpose.

INTERNATIONAL BRANDING

INTERNATIONAL AWARD-WINNING LOGOS
Insight Design has earned over 100 national and international awards for logo and branding excellence. The generationOn logo—a fingerprint on a globe—visually empowers youth to leave their imprint on the world. Our work inspires action and identity, one logo at a time.

YOUTH VOLUNTEER NETWORK

INSPIRATIONAL BRANDING AND LOGO DESIGN
The generationOn launch was met with energy and enthusiasm—Spike Lee promoted the message: Make your mark on the world. Our doodle-style illustration showed a young person drawing their own identity. Because branding isn’t just about business—it’s about becoming.

CLIENT KNOWLEDGE

MARKETPLACE
Context is everything. We design for where your product or service lives—whether retail or online, premium or budget, mainstream or niche. We analyze competition, category norms, price tiers, and influencers to position you uniquely and powerfully in the marketplace.

THE CONSUMER

INSIGHT CREATIVE

OVER 25 YEARS OF EXPERIENCE

CREATIVE SERVICES

STRATEGIC SERVICES
Design without strategy is decoration. We align creativity with business intelligence to solve real-world challenges. From brand positioning to marketplace analysis, our work is rooted in research, informed intuition, and a deep understanding of how brands grow and thrive. Brand Strategy, Creative Direction, Market Positioning, Consumer Insight Analysis, Naming and Tagline Development, Competitor Research, Retail and Digital Shelf Strategy

DIGITAL SERVICES

INSIGHT AT THE DESIGN BARN
Where creativity happens…
Nestled in the heart of Wichita, The Design Barn is more than a studio—it’s a space where ideas take flight. Here, creativity meets strategy, and brands are born, built, and brought to life. It’s where insight becomes identity.

INSIGHT AT THE DESIGN BARN
Let’s talk…
Every project begins with a conversation. We believe listening is the first creative act. Whether you need a full rebrand, a new website, or just a spark of inspiration—we’re ready. Step inside The Design Barn and let’s create something remarkable.