Laminate Works is a manufacturer of laminated panels and component parts.

Laminate Works produces laminated panels and component parts using the best employees, machines and technology.

This simple logo speaks clearly to an industrial market with bold blue, black and white graphic design. The “LW” in rectangle panels and one corner turned over explicitly explains Laminate Works primary products, laminated panels. The logo is also designed to work as one color and used in a background “laminate” graphic.

As a successful start-up company in Wichita Kansas Laminate Works quickly expanded it’s reach by moving to Kansas City and then added another location in Dallas Texas. It’s headquarters is in Kansas City but Laminate Works delivers products throughout the Midwest to places like Omaha Nebraska, Topeka Kansas, Oklahoma City Oklahoma, Hutchinson Kansas, Chicago Illinois, Little Rock Arkansas and Des Moines Iowa.

Laminate Works Dallas and Kansas City logo design on blue background

Laminate Works Dallas and Kansas City logo design on blue background with type

Laminate Works Dallas and Kansas City logo design on black background

Laminate Works Dallas and Kansas City logo brand design

Laminate Works Kansas City and Dallas Texas logo branding

Laminate Works

1200 South 5th AVE., KANSAS CITY, KS 66105 USA T (913) 281-7474 F (913) 281-7473 • 3910 LA REUNION PKWY., DALLAS, TX 75212 USA T 214-905-9113 F 214-905-8032

http://www.laminateworks.com/

The new Kansas City logo is a contradiction of image and theme. The visual mark a skyline while the message / tagline reads, “New Discoveries Daily”. What could be less of a ‘New Discovery” than a skyline logo for a city? The old logo and message was more of a “Discovery”.

The old Kansas City logo put forth two aspects of the city: 1) that Kansas City has more fountains than any city in the world except for Florence, Italy, and 2) it is located in the center, or heart, of the nation. 2) is not of any value because who cares if Kansas City is in the heart of America, it just means it has no mountains or ocean beaches, nothing to promote. But 1) is amazing, who knew that Kansas City has more fountains than any city in the world except for Florence, Italy? That is a Discovery!

OUR SUGGESTION

What if the logo embodied Kansas City’s most surprising discovery and that visual was the image for the logo. Below is a VERY, VERY quick modification of the old logo which makes a fountain an expression of surprise. What do you think?

Quick Kansas City Logo Design, “A fountain of surprises” on white background

Quick Kansas City Logo Design, “A fountain of surprises” on gray background