INSIGHT: We craft indelible connections that engage the mind and move the heart. INSIGHT is a graphic design boutique nationally and internationally awarded for exceptional logo design, corporate identity design and branding across all visual mediums – website design, packaging, social media marketing & design, print design, advertising design and environmental design. Send us an e-mail or give us a call. We look forward to talking with you! | 316. 262. 0085 | | MAKE INSIGHT A PART OF YOUR TEAM.

Jan 09 2012

Larkspur Bistro and Bar Logo Design Wichita Brand Identity

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Larkspur is different?

The rebranding of one of Wichita's historic restaurants meant changing an old "cowboy" bar and grill graphic design look to a fresh, unique and new logo design, website and brand identity. The old logo has been replaceed with a new retro-modern stylized logo design of a larkspur flower stuck by a fork. The "Bohemian" style illustration gives the simple logo image character and depth. The brand logo is anchored with historical, yet contemporary typography to fit Larkspur's bistro and bar cuisine, atmosphere and attitude. The full breadth of the brands typography is modern and historical with revamped old foundry fonts used in combinations reminiscent of the Old Town era and area that the Larkspur restaurant stands within. The logo design and brand colors are both retro and modern with a traditional brown combined with a new age cyan blue. It's bright and fresh.

The brand website is designed to instantly communicate Larkspur's brand promise with a large visual menu that illuminates Larkspur's four engagement benefits; atmosphere, great wines, delicious cuisine and a better banquet and catering experience. The website design is built around those four differentiators. They are built into the functionality and content of the Larkspur brand website architecture. A secondary menu makes available all the usual information consumers expect. The Larkspur website design uses iconography, photography, space, shape, size, color, words, interaction and movement to take the consumer through an ideal brand experience.

In creating this distinctively different logo, brand and website design look, feel and architecture fundamental differentiators were exploited. Larkspur's values and consumer touch point to experiences were defined into the brand design. Four different fonts and unique simple colors were orchestrated, combined and modified to make this new Wichita logo design distinctively different.

Insight Design Communications is one of the top logo design firms in the U.S. We create logos and brand identities, and all types of graphic design with an exceptional record of success. Client: Larkspur Work: Logo Design, Brand Strategy and Architecture, Brand Guide, Signage design, Letterhead and Business Card design, Branded website design and SEO and Facebook page, and other graphic design elements like; Menus, Uniforms, Stationery, Signage, Business Cards, Gift Cards and Advertising.