Logo by Insight Design Communications
The Logo Design Concept.
GooGoo Wonderland is more than a selection of products and services that bring happiness and good will to Malaysian consumers. GooGoo Wonderland is a place in the mind, a place of surprise, wonder and magic that lives within all of us.
The logo design depicts a multi-ethnic palace where the only limitation is your imagination.
The GOOGOO logo type is constructed using circles while the color plays with the rhythm of the G and O letter forms alternate colors instead of making all the O’s and both G’s the same color. We wanted consumers to take a second look at the name.
Description of the Business.
GooGoo Wonderland is a concept store of Balloon Connexion Pte Ltd. in Singapore. GooGoo Wonderland will be located in the up scale suburb of Kuala Lumpur. GooGoo will provide outstanding balloon decoration and delivery service as their primary product in addition will carry specialty bulk and wrap candies, trendy party supplies and soft toys. They will provide a wide range of premium balloons from the USA and Japan – Balloon Pets, Million Stars, etc. Also, trendy party favors and accessories will be offered. GooGoo Wonderland will provide Children birthday party packages with theme characters like Pooh, Mickey, Spiderman, etc. decorations, party supplies and goody bags. They will also provide theme home parties, company event decoration like under the sea, jungle and tropical. Therefore, the logo is colorful and imaginative.
Delivery logo.
GooGoo Wonderland will also offer delivery service, on site decoration for home and corporate parties. They will take photos of their deliveries and email to the sender because they realize that nothing is more fun for our customers than to receive a photo of their friend receiving a beautiful balloon bouquet from GooGoo Wonderland delivered on their behalf. Balloons will no longer be a toy for children only, it is an art form that delivers a message of happiness, joy, love and friendship. The brand identity logo reflects this in it's concept and execution.
Target Markets.
There are two primary groups of customers.The main target audience will be the residence and businesses of Mont Kiara & Sri Hartmas. The retail customers can shop by phone, web or walk in.
The second group of customers are current balloon industry players. Since GooGoo Wonderland is a branch of Balloon Connexion in Singapore, it will be an "emergency" supplier to existing Balloon Connexion's Malaysia customers. GooGoo will cater to new wholesale customers, florists, party & event organizers, balloon decorators and twisters.
The Market for the Products and Services.
GooGooWonderland’
s major customer segments are people from Klang Valley, mainly residence and businesses of Mont Kiara & Sri Hartmas.This township consists of upper class Malaysian and the expatriate community, with over 30 nationalities gracing the streets of Mont Kiara, visitors and residents will immediately feel the world at their fingertips.Target customers age range from 10 to 50 for both genders with above average buying power.
The GooGoo Wonderland logo will be used on store front signs, fleet graphics, letterhead and business cards, web design and more.
