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Weigand Logo Design by Insight Design Communications, a Kansas Logo Design Company.

For over a century, J.P. Weigand & Sons, Inc. has been instrumental in the growth and development of residential, commercial and industrial real estate in the city of Wichita, its surrounding areas and the state of Kansas. With over a hundred years of equity in the name and a logo that has been seen in Wichita, near Wichita, around Wichita, and all over the Wichita area for 30 years, we concluded that any drastic change would be counter productive for the brand. But, their logo, designed in the 80's, needed some work.

Before, the J.P. Weigand & Sons, Inc. logo used a clunky type for the word 'Weigand' which had little negative space around and inside of the letter forms. For example the "A" became a solid blob, and the letters bled together which made it difficult to read at a distance. We opened up the letter forms in the word 'Weigand' making it much easier to see and read. Also, the basic oval shape was divided by a white block that made it impossible to use with a background color. Weigand was constricked to a white background with the their logo which made their signs disappear in the marketplace. To correct this we enclosed the oval shape so the brand logo could be used with background colors. This was a simple, but important fix because it allowed for designs that use color more dramatically to differentiate Weigand realtor signs from a marketplace filled with predominately white signs.

We also made adjustments to the color and added a piece of history to the brand identity. We changed the bright blue to a deeper more substantial blue befitting the regions real estate leader for over 100 years. We added the historical signature of founder J.P. Weigand, created form vintage letter forms, to elevate the illustrious history of the J.P. Weigand & Sons brand.

All in all, the Weigand brand is now positioned more appropriately in the marketplace. It has a sense of history and emphasizes a reputation of excellence, and quality, which is a perfect fit with their brand promise.

The “before” Weigand logo.

J. P. Weigand Logo Design Kansas with tagline on white backgroung.

The “before” Weigand logo could only be used on a white background.

J. P. Weigand & Sons, Inc. Kansas Logo Design with tagline and screened back historical signature of J. P. Weigand. We created the J. P. Weigand signature by modifying a historical font.

J. P. Weigand & Sons, Inc. Wichita Logo Design on letterhead, business card and envelope.

J. P. Weigand & Sons, Inc. Logo Design Kansas on sales folder.

J. P. Weigand & Sons, Inc. Kansas Logo Design on realtor sign.

J. P. Weigand & Sons, Inc. Logo Design Kansas on direct mail series.

The Weigand brand identity will be seen all over Kansas:

Logo Design Kansas City
Applewood at the Coves.
7841 N Anita Ave Kansas City, Missouri 64151
Leasing: (816) 741-4100.
Fax: (816) 587-6194.
The Villas at Ridge Pointe

Logo Design near Wichita
Weigand Omega Management
333 Ste 105 S Broadway St, Wichita, KS 67203†
(316) 263-2215

Logo Design Wichita, KS
Weigand Omega Management
1029 N Wichita St, Wichita, Kansas 67203
(316) 440-3988

Logo Design Derby, KS
J. P. Weigand Real Estate
1121 N College Park St # 70, Derby, KS 67037
(316) 788-5581

Logo Design Wellington, KS
J P Weigand & Sons, Inc.
109 E Harvey Ave, Wellington, KS 67152
(620) 326-2400

Logo Design near by Wichita
J P Weigand & Sons, Inc.Real Estate
2872 N Ridge Rd Ste 112, Wichita, KS 67205
(316) 722-6182

Wichita Logo Design
J P Weigand & Sons, Inc. Real Estate
10811 E Harry St, Wichita, Kansas 67207
(316) 687-0077

Wichita Logo Design
J P Weigand & Sons, Inc. Real Estate
6530 E 13th St N, Wichita, Kansas 67206
316) 440-1310

Logo Design Kansas City
Weigand Omega Management
333 S Broadway St Ste 105, Wichita, KS 67202
And also in Kansas City
(316) 263-2215

Logo Design Wichita Area
JP Weigand & Sons, Inc. Real Estate
1118 E Waters Edge St, Derby, KS 67037
(316) 788-6535

Logo Design Derby, KS
JP Weigand & Sons, Inc. Real Estate
2008 N Newberry St, Derby, KS 67037
(316) 788-1595

Logo Design Park City, KS
JP Weigand & Sons, Inc. Real Estate
709 E Rolling View Dr, Park City, KS 67147
(316) 755-1379

Logo Design Kansas
JP Weigand Model Home
1504 N Ridgehurst St, Wichita, KS 67230†
(316) 691-9703

Logo Design Hutchinson, KS
Weigand J P & Sons, Inc. Real Estate
1009 N Main St, Hutchinson, KS 67501
(620) 662-2336

Logo Design Haysville, KS
Weigand New Homes - StoneBridge
1517 N Graystone St, Wichita, KS 67230†
(316) 691-9703

Logo Design Haysville, KS
JP Weigand & Sons, Inc. Real Estate
410 Baughman Ave, Haysville, KS 67060
(316) 524-0756

Logo Design Hutchinson, KS
J. P. Weigand & Sons, Inc. Real Estate
1009 N Main St, Hutchinson, KS 67501
(620) 663-4458

Logo Design Wichita, Kansas
J. P. Weigand & Sons, Inc. Real Estate
1526 N Graystone St, Wichita, Kansas 67230†
(316) 691-9703

Logo Design Kansas
419 S Main St, Ottawa, Kansas 66067
(785) 242-6984

Logo Design Wellington, Kansas
Weigand J P & Sons, Inc. Real Estate
Wellington, KS 67152
(620) 399-3051

Logo Design Belle Plaine, Kansas
Weigand J P & Sons, Inc.
415 E 4th Ave, Belle Plaine, KS 67013
(620) 488-2785

Logo Design El Dorado, Kansas
Weigand J P & Sons, Inc.
127 W Central Ave, El Dorado, KS 67042
(316) 321-2481

Logo Design Derby, Kansas
Weigand New Homes
2014 N Newberry St, Derby, KS 67037
(316) 788-3223

Logo Design Augusta, Kansas
Weigand Relocation
645 State St Ste 201, Augusta, KS 67010
(316) 927-2128

Other Kansas towns the Weigand Brand Identity will be seen includes;
Logo Newton Kansas
Logo Manhattan Kansas
Logo Liberal Kansas
Logo Lawrence Kansas
Logo Dodge City Kansas
Logo Emporia Kansas
Logo Salina Kansas
Logo Topeka Kansas

Insight Design Communications is an award winning logo design company with extensive experience in creating custom logo designs for business. We work with businesses all over the U.S. and locally.

Published in Logo Design