“Without a doubt, Tracy Holdeman is the most talented, creative, responsive designer I've had the privilege of working with. From the most complex integrated marketing programs to down-and-dirty projects, Tracy's abilities drive business. He truly understands how design must translate into commerce rather than merely design for design's sake. He has assembled an amazing team at Insight Design, a team with complimentary skills that make turnkey design effective and efficient. I've worked with Tracy along every stop, more than 20 years, and to this day everyone and every company I've been associated with know that he is, without question, my "Go-To Guy". I encourage you to call him and see for yourself.”

Thank You Greg,
You have helped my business immeasurably and have been a great friend. Thank you for all you have done for me. We’ve done a lot of work together and had a lot of fun doing it! Thank You!!!

We are a multidisciplinary design firm with extensive experience in Corporate Identity and Brand Development. Based in Wichita Kansas, Insight Design is a practitioner of the art & artistry of visual communication. We apply creativity in the interpretation and application of marketing information to best reach our clients business goals with logo design, digital and traditional branding, website development or social media.    

In a world of overwhelming choice, overflowing abundance, fragmenting of distribution channels and increased consumer control, the new marketplace is individualized and interpersonal, which has rendered traditional marketing methodologies ineffective.  

At Insight we are creative designers working in the realm of marketing. Creativity as a means of reaching the consumer with the most salient message. Creativity as a visual differentiator. Creativity as a prospector of simplicity. Creativity as a psychologist of emotional empathy. Creativity as a brand architect. Creativity as a means of designing effectively in the real world. 

We believe that the best brands–those that are most successful–are in many ways like people. They have a personality, a character, unique unto themselves that engages and connects on more than just a rational level, but with the emotional complexity that is the human experience. The best brands function like interpersonal relationships. Creativity is the incalculable advantage.