INSIGHT: We craft indelible connections that engage the mind and move the heart. INSIGHT is a graphic design boutique nationally and internationally awarded for exceptional logo design, corporate identity design and branding across all visual mediums – website design, packaging, social media marketing & design, print design, advertising design and environmental design. Send us an e-mail or give us a call. We look forward to talking with you! | 316. 262. 0085 | | MAKE INSIGHT A PART OF YOUR TEAM.

Sep 01 2018

1855 Brand Meats

1855 BRAND

This is what Del Holzer, Vice President of Marketing , for JBS Swift & Company said, “It isn’t often that a single brand program can totally change perceptions of a company, its people, or products but it is safe to say that the 1855 Brand design work is doing just that. Already we have secured wins with Halperns, Rastelli’s, Freedman / Sysco. These four companies are huge players with tremendous reputations and successes in the industry - with their business, the ripples from the 1855 Brand launch have become waves.” 

1855 Brand Development:

logo, identity manual, photo design and art direction, propping, website, retail hanging signs, case dividers, case headers, pricing wheel, case sliders, social media, labeling, food service direct mail, table tents, take-out box, aprons, hats, shipping packaging, special event awards and materials, advertising for print, bus graphics for the New York City market, print material, fleet graphics, billboards and even a candy bar. 

1 1855 logo
2 1855 poster
3 1855 package
4 group 1855
5 1855 postcards
6 1855 table tents
7 1855 costco bro
8 retail items
9 1855 icons
Published in Brand


developed Vornado’s Brand Promise, a new strategic brand identity and retail packaging identity that changed the future of Vornado. The solution came in radical simplicity and a revolutionary anti-branding information architecture.


Logo Design | Branding | Packaging.

brand Vornado Hero
brand Vornado IMG01 logo
brand Vornado IMG02 collage
brand Vornado IMG03 packaging
brand Vornado IMG04 packaging
brand Vornado IMG05 packaging
brand Vornado IMG06 icons
Published in Packaging

The best logo identities and branding work in black and white as well as color. Graphic design trends are now driven more by computer capabilities than by talent and vision. If a designer can’t draw he can always click simple repeated shapes, or plug in some gradations, or stripes, or dots, or lines. All are easy computer task. But, the most successful brand designs start with a compelling concept that functions well in black and white and small. In other words, the best logo designs work small in website or news paper ads as well as full color brochures. It takes hard work though, there are no computer tricks for that.

Old Town logo • Renovated business and entertainment district


Brad Bachman logo design • Home builder specializing in homes by water


Spring Crossing Cattle Company • Free range beef brand identity design


ComSmart corporate logo design • Communication training for executives


Lost Art Development Co.• Developer of artistic gift products for retail


QuickerTek corporate identity logo design, Wichita, Kansas. • Wireless products for Apple computers


Love Match • Assist singles in finding a love match


Exultia brand logo design • Software design company


My Volunteer Center logo identity design • Community volunteer center, Orange County California


Gear-Up brand logo, Wichita, KS. • Educational program preparing middle school children for college


Physique Enhancements brand logo design, Wichita, Kansas. • Spa, body sculpting and hair removal


Cargill event logo identity, Kansas. • Employee talk radio event


Published in Logo Design