Critique of Wesley Medical Center Logo.

The details in a logo design can make all the difference.

The Wesley Medical Center logo design is a good idea, the “W” is drawn to reference flames. The flames symbolize faith and the commission of the hospital to care for those in need. That’s good. The only problem with the logo design is the poor execution. Look at the white spaces between the three strokes and at the red strokes. The two white negative spaces between the three strokes are very different. They should be the same. The three strokes that make the “W” can’t be exactly the same and make the “W” but the inner and outer left curves should be the same. Also the tops are inconsistent. The top angle of the three strokes should follow the same visual line. The middle stroke breaks the implied line. Plus if you look closely the middle stroke of the “W” has a curve and the other two don’t. The text is ordinary and would be better if it related to the graphic image. Also, the thin strokes of the Wesley Medical Center logotype could be easier to read from a distance and at small sizes if it were replaced with a type style that had bolder strokes and maybe sans serif.

A Logo Design from a Different Perspective.

The Wichita Ballet logo design isn't about the dancers, it's about the audience. It's about how a live performance can change a persons outlook on life. It's about the audience: buying a ticket sometimes weeks or months in advance, waiting for the day of the performance, getting through the hustle and traffic and finally arriving at the theater, finding the correct seat, reading the program, waiting, anticipating. The lights dim. The excitement is palpable. Then, the first dancer bursts onto the stage. The crowd cheers. The Wichita Ballet logo design is about that moment. That moment from the fan's eyes and emotions. The entrance. The applause. The wow.

The Wichita Ballet logo design is used on letterhead, business cards, website designs, advertising and promotional material.

Critique of Exploration Place Logo.

Exploration Place needs a better logo design.

The concept of Exploration Place is a place for families and especially children to play and learn – explore the wonders of science. So the name is wonderful but the graphic design is devoid of imagination, thought and relevance to the concept of kids exploring and learning while having fun.

The Exploration Place logo design is a poor excuse for logo design or graphic design and adds to the perception that graphic design in Kansas and the City of Wichita is sub-par compared to larger urban areas. The logo design is your basic run-of-the-mill font altered with incongruent graphic shapes that don't relate to the font, each other or the idea of exploring and fun. Some of the partial ellipses and circles in bright colors make a complete oval or circle like the "p", "A" and the "i". Others like the "E", "t" and the "n' have severed the circular shape. The "r" isn't even a curve. Not to mention that none of the bright colored circular shapes even have the same curve. Plus, why is the "A" capitalized?