Beyond Napa corporate identity logo design applied to signage.

Creativity within the confines of simplicity can be the most difficult logo designs to develop. But, they can also be the best brand logos if the logo concept is also unique and engaging. The Beyond Napa logo combines two different elements, grapes and a cork screw. The two simple images are integrated by the cork screw which also appears as the stem of the grape vine. This interplay of images creates unique visual interest that holds the eye and communicates both wine and wine accessories. The cork screw / grape vine turning into the grapes implies authentic and pure wines. It also shows the interplay between the two aspects of the company, wine and wine accessories. The logo design also embodies an upscale Deco feel that fits perfectly with the Old Town District and the Plaza in Kansas City.

Beyond Napa brand logo for one color print on white background, Logo Design Company, Insight Design Communications, Wichita, KS.

Secondary use brand identity logo design.

Beyond Napa corporate identity logo designed for one color print on PMS 155 background.

Secondary use Wichita Kansas logo design for PMS 155 background.

Beyond Napa Kansas logo design reversed.

Secondary use logo identity for reverse image.

Beyond Napa is a wine and wine accessory boutique in the Old Town district of Wichita, Kansas. The boutique offers wine by the bottle and sophisticated wine accessories for discerning clientele. The brand logo is a cork screw, that also looks like a vine twisting into a graphic representation of grapes. The logo identity design communicates wine but also wine accessories in one instant visual.

The Beyond Napa Logo illustrates the cost saving value of a smart, creative and simple logo design. The entire corporate identity is anchored by this simple and intelligent logo design which engages consumers in any medium; interactive website design, three dimensional environmental signage, business print and flexographic print packaging.

Wichita logo design used in brand website design

Kansas logo design used in brand packaging design