The new Kansas City logo is a contradiction of image and theme. The visual mark a skyline while the message / tagline reads, “New Discoveries Daily”. What could be less of a ‘New Discovery” than a skyline logo for a city? The old logo and message was more of a “Discovery”.

The old Kansas City logo put forth two aspects of the city: 1) that Kansas City has more fountains than any city in the world except for Florence, Italy, and 2) it is located in the center, or heart, of the nation. 2) is not of any value because who cares if Kansas City is in the heart of America, it just means it has no mountains or ocean beaches, nothing to promote. But 1) is amazing, who knew that Kansas City has more fountains than any city in the world except for Florence, Italy? That is a Discovery!

OUR SUGGESTION

What if the logo embodied Kansas City’s most surprising discovery and that visual was the image for the logo. Below is a VERY, VERY quick modification of the old logo which makes a fountain an expression of surprise. What do you think?

Quick Kansas City Logo Design, “A fountain of surprises” on white background

Quick Kansas City Logo Design, “A fountain of surprises” on gray background