Critique of Exploration Place Logo.

Exploration Place needs a better logo design.

The concept of Exploration Place is a place for families and especially children to play and learn – explore the wonders of science. So the name is wonderful but the graphic design is devoid of imagination, thought and relevance to the concept of kids exploring and learning while having fun.

The Exploration Place logo design is a poor excuse for logo design or graphic design and adds to the perception that graphic design in Kansas and the City of Wichita is sub-par compared to larger urban areas. The logo design is your basic run-of-the-mill font altered with incongruent graphic shapes that don't relate to the font, each other or the idea of exploring and fun. Some of the partial ellipses and circles in bright colors make a complete oval or circle like the "p", "A" and the "i". Others like the "E", "t" and the "n' have severed the circular shape. The "r" isn't even a curve. Not to mention that none of the bright colored circular shapes even have the same curve. Plus, why is the "A" capitalized?