Insight Design News & Blog
Insight Logo Takes Flight. Aircraft Logo Design
Belite Aircraft is a start-up company and quickly has become the innovation leader in the light aircraft category. This airplane manufacturer logo design has a creative brand image and logo type. The image is a simple stylized aircraft that informs consumers, but is also conceptual enough to give the new company room to grow into unknown product possibilities. The angle of the plane engages an emotive response of flight in it’s pure form. It soars. The logo type is an Insight Design created font that uses color to break the "Be" from "lite" to emphisize the name's unique call to action. Be lite.
BeLite Aircraft Brand Image
Wichita Logo Design for Ultralight Aircraft Developer and Manufacturer
Belite Aviation Logo design reversed from orange background. Kansas Logo Design for Belite Aircraft Developer and Manufacturer
Belite Aircraft Logo design reversed from orange background.
Belite Aircraft and Aviation Logo Brand Mark as a button for website.
The Belite Aircraft logo design will be seen as far away as Europe and as close to home as Kansas City, from Wichita, KS to across the USA. The logo was designed by a Kansas logo design company for a Kansas airplane manufacturer.
Insight Design Communications is a graphic design, web design and professional logo design company offering exceptional logo design services to cities across the Midwest such as Dallas TX, Oklahoma City OK, Tulsa OK, Kansas City MO, St. Louis MO, Greeley CO, Denver CO, Topeka KS, Hutchinson KS, Salina KS, Emporia KS, Olathe KS, Dodge City KS and Wichita KS.
Beyond Napa corporate identity logo design applied to signage.
Creativity within the confines of simplicity can be the most difficult logo designs to develop. But, they can also be the best brand logos if the logo concept is also unique and engaging. The Beyond Napa logo combines two different elements, grapes and a cork screw. The two simple images are integrated by the cork screw which also appears as the stem of the grape vine. This interplay of images creates unique visual interest that holds the eye and communicates both wine and wine accessories. The cork screw / grape vine turning into the grapes implies authentic and pure wines. It also shows the interplay between the two aspects of the company, wine and wine accessories. The logo design also embodies an upscale Deco feel that fits perfectly with the Old Town District and the Plaza in Kansas City.
Beyond Napa brand logo for one color print on white background, Logo Design Company, Insight Design Communications, Wichita, KS.
Secondary use brand identity logo design.
Beyond Napa corporate identity logo designed for one color print on PMS 155 background.
Secondary use Wichita Kansas logo design for PMS 155 background.
Beyond Napa Kansas logo design reversed.
Secondary use logo identity for reverse image.
Beyond Napa is a wine and wine accessory boutique in the Old Town district of Wichita, Kansas. The boutique offers wine by the bottle and sophisticated wine accessories for discerning clientele. The brand logo is a cork screw, that also looks like a vine twisting into a graphic representation of grapes. The logo identity design communicates wine but also wine accessories in one instant visual.
The Beyond Napa Logo illustrates the cost saving value of a smart, creative and simple logo design. The entire corporate identity is anchored by this simple and intelligent logo design which engages consumers in any medium; interactive website design, three dimensional environmental signage, business print and flexographic print packaging.
Wichita logo design used in brand website design
Kansas logo design used in brand packaging design
Timberline Steakhouse and Grill, Beef Logo Design, Restaurant Logo Design
Timberline Steakhouse and Grill offers a casual eating environment where rough wood beams meet concrete floors. On every table sets a galvanized bucket filled with shelled peanuts and customers are encouraged to throw the shells on the floor. The Steakhouse logo is designed to capture that fun and slightly irreverent attitude. Illustrated woodblock type angle and tilt along a mountainous backdrop all in a tree branch wood frame. Our approach was to encapsulate the Timberline attitude and give it a focal point, a context to understand the Timberline experience.
Timberline Beef Steakhouse and Grill Wichita, Salina and Kansas City logo design identity with tan background
Timberline beef restaurant Wichita, Salina and Kansas City logo design reversed out of red
Timberline Beef Logo Design Wichita, Salina and Kansas City brand logo design reversed out of green
Timberline Steakhouse and Grill Kansas City, Salina and Wichita beef logo design with tag line
Timberline Steakhouse and Grill Wichita, Salina and Kansas City logo design & corporate identity for beef logo design horizontal version
Timberline Steakhouse & Grill Wichita, Salina and Kansas City logo design for alternative uses
Timberline Wichita, Salina and Kansas City beef brand design for restaurant menus. The menus were actually silk screen printed on chip-board.
Timberline Beef Grill Kansas City logo design for restaurant signage
Timberline Steakhouse & Grill Wichita, Salina, Kansas City and Kansas graphic design for beef billboard
Timberline Steakhouse & Grill Kansas City, Salina and Wichita logo design for table tent with actual log stand
Timberline began in Wichita but the restaurant chain and the brand logo design has appeared in Kansas City Missouri, St. Joseph Missouri, Topeka Kansas, Wichita Kansas and Salina Kansas.
Kansas City Logo Design Insight
Laminate Works is a manufacturer of laminated panels and component parts.
Laminate Works produces laminated panels and component parts using the best employees, machines and technology.
This simple logo speaks clearly to an industrial market with bold blue, black and white graphic design. The “LW” in rectangle panels and one corner turned over explicitly explains Laminate Works primary products, laminated panels. The logo is also designed to work as one color and used in a background “laminate” graphic.
As a successful start-up company in Wichita Kansas Laminate Works quickly expanded it’s reach by moving to Kansas City and then added another location in Dallas Texas. It’s headquarters is in Kansas City but Laminate Works delivers products throughout the Midwest to places like Omaha Nebraska, Topeka Kansas, Oklahoma City Oklahoma, Hutchinson Kansas, Chicago Illinois, Little Rock Arkansas and Des Moines Iowa.
Laminate Works Dallas and Kansas City logo design on blue background
Laminate Works Dallas and Kansas City logo design on blue background with type
Laminate Works Dallas and Kansas City logo design on black background
Laminate Works Dallas and Kansas City logo brand design
Laminate Works Kansas City and Dallas Texas logo branding
Laminate Works
1200 South 5th AVE., KANSAS CITY, KS 66105 USA T (913) 281-7474 F (913) 281-7473 • 3910 LA REUNION PKWY., DALLAS, TX 75212 USA T 214-905-9113 F 214-905-8032
Kansas City Logo Design Critique
The new Kansas City logo is a contradiction of image and theme. The visual mark a skyline while the message / tagline reads, “New Discoveries Daily”. What could be less of a ‘New Discovery” than a skyline logo for a city? The old logo and message was more of a “Discovery”.
The old Kansas City logo put forth two aspects of the city: 1) that Kansas City has more fountains than any city in the world except for Florence, Italy, and 2) it is located in the center, or heart, of the nation. 2) is not of any value because who cares if Kansas City is in the heart of America, it just means it has no mountains or ocean beaches, nothing to promote. But 1) is amazing, who knew that Kansas City has more fountains than any city in the world except for Florence, Italy? That is a Discovery!
OUR SUGGESTION
What if the logo embodied Kansas City’s most surprising discovery and that visual was the image for the logo. Below is a VERY, VERY quick modification of the old logo which makes a fountain an expression of surprise. What do you think?
Quick Kansas City Logo Design, “A fountain of surprises” on white background
Quick Kansas City Logo Design, “A fountain of surprises” on gray background
