Points of Light Institute introduces logo design and brand identity by Insight Design Communications. The brand is designed to attract new generations to civic engagement.

New brand logo design and identity featured during the NASDAQ opening bell ceremony in New York City USA.

Insight Design logo hits Times Square.

New children’s education property created by New York based Whisper, and Whisper team member, Insight Design Communications, of Wichita, Kansas USA. Insight Design Communications specializes in exceptional logo design and branding across all mediums.
A New York City based organization with a rich 15-year history is growing. Children for Children has joined forces with the Points of Light Institute, to create a new movement igniting the power of young people everywhere. Children for Children is growing to become…generationOn. The new logo, brand property, was nationally unveiled during the 2010 National Conference on Volunteering and Service, hosted in New York City June 28-30. The logo design appeared on invitations, programs and news media backdrops. Previously, the new brand logo and corporate identity was featured during the NASDAQ opening bell ceremony in New York City. The logo design appeared on the NASDAQ big board and the logo design was fearured on Times Square.

The new generationOn property was created by Steve Cranford, CEO of Whisper. Cranford developed the market positioning, the property name, and the verbalized 5- and 30-second story behind the name. A Whisper team member, Tracy Holdeman of Insight Design Communications, designed and created the brand logo, brand identity and other corporate identity designs for the new identity property. The logo design will be seen all over the United States, especially in cities like New York City, Kansas City, Oklahoma City, Denver, Atlanta, Los Angles and Omaha.

About Insight Design Communications
Insight Design Communications offers graphic design specializing in logo design, brand identity, corporate identity design and brand design across all graphic design mediums, including websites, print, advertising and environmental design. Insight Design Communications, based in Wichita, KS, has been a valued brand design partner of Whisper for engagements in the United States like Kansas City, Los Angles, Denver and around the world, including for clients in locations such as the Middle East and Canada.

The generationOn logo design by Insight Design Communications, a Whisper team member.

About Whisper
Whisper is a property developer. Rooted in communications strategy, Whisper creates intellectual real estate to generate returns, through effective market conversation designed to attract a wide audience. Whisper works with organizations so they may own the conversation® among competing product choices. Whisper client engagements span a variety of industries with organizations from North America to the Middle East and Pacific Rim. Whisper’s CEO, Steve Cranford, is formerly from Wichita.

About Points of Light Institute
Points of Light Institute mobilizes transformational people to answer humanity's call, whether for those struck by the headline, and the everyday. We show the way for people to tap into their own resilience and power to help others, and in doing so transform not only the lives of those we help, but also the lives of those who help. For people who answer this call, they are themselves transformed. As the largest volunteer mobilization network in the nation, Points of Light Institute includes more than 250 Action Centers that reach more than 83% of the nation’s population and extends into ten countries. generationOn is now a part of this powerful network, which delivered some 30 million hours of volunteer service valued at $615 million over the past year.
For more information:
www.pointsoflight.org
Points of Light article on the new rebranding

About generationOn™
generationOn, newly created within the Points of Light Institute, is the largest youth volunteer service organization in the nation. generationOn combines the expertise of Children for Children and other Points Of Light Institute offerings, such as Kids Care Clubs, HandsOn Schools and the HandsOn Action Center-driven programs, together under one banner. generationOn includes over 30 youth programs that engage more than two million young people in all 50 states and internationally, and 1,800 Kids Care Clubs throughout the 50 states and internationally from China to Saudi Arabia. Benefits: Young people who volunteer just one hour a week are 50% less likely to abuse drugs, alcohol, or cigarettes, or engage in destructive behavior. In a study of high school dropouts, 81% reported that opportunities for real world learning, such as the opportunities provided by generationOn programs, would make their classroom experience more relevant. Service learning in the classroom has been shown to increase attendance, improve academic performance and motivate achievement as students see the results of their work creating a positive impact on others.
generationOn Engages: Teens, Tweens and Younger: generationOn is created as a brand property that kids may embrace and call their own, by helping young people develop as healthy, empowered, creative problem-solvers and leaders. Parents and Families: Equipping parents and influencers to unleash and affirm the power of young people to identify and solve challenges within their community. Teachers and Schools: By providing curriculum, tools and resources to educate and excite kids about service and civic engagement. Nonprofit Community: Building capacity for organizations across America to engage and value young people and families as volunteers.
For more information:
www.generationon.org
www.childrenforchildren.org
generationOn Opens NASDAQ

The best logo identities and branding work in black and white as well as color. Graphic design trends are now driven more by computer capabilities than by talent and vision. If a designer can’t draw he can always click simple repeated shapes, or plug in some gradations, or stripes, or dots, or lines. All are easy computer task. But, the most successful brand designs start with a compelling concept that functions well in black and white and small. In other words, the best logo designs work small in website or news paper ads as well as full color brochures. It takes hard work though, there are no computer tricks for that.

Old Town logo • Renovated business and entertainment district

Brad Bachman logo design • Home builder specializing in homes by water

Spring Crossing Cattle Company • Free range beef brand identity design

ComSmart corporate logo design • Communication training for executives

Lost Art Development Co.• Developer of artistic gift products for retail

QuickerTek corporate identity logo design, Wichita, Kansas. • Wireless products for Apple computers

Love Match • Assist singles in finding a love match

Exultia brand logo design • Software design company

My Volunteer Center logo identity design • Community volunteer center, Orange County California

Gear-Up brand logo, Wichita, KS. • Educational program preparing middle school children for college

Physique Enhancements brand logo design, Wichita, Kansas. • Spa, body sculpting and hair removal

Cargill event logo identity, Kansas. • Employee talk radio event

#1. The ability to illustrate and design in any style.

A good graphic design studio or firm should have the capability to design and illustrate in a wide range of styles because every client and every logo design should be unique to the brands marketplace situation. A diverse illustrative and design repertoire enables a good graphic design agency to generate ideas without limitations or boundaries. For example, if a graphic design studio can only execute simple clean design because they lack illustrative abilities then you can count on getting a limited range of ideas that only promote simple clean branding concepts. On the other hand, when a logo design studio has the ability to design simple and clean logos, figural logo design, complex and highly illustrative logo designs, typographic logos, funky hand drawn logo designs and conceptual logos then the ideas you get will explore all possibilities. The end result is that the client will be presented more options and from greater logo design options will come a better logo that will best brand your company, product or service. So don't look for a logo you like in a studio’s portfolio but rather look for a variety of well executed styles. Scroll down to see examples.

For Timberline Steakhouse and Grill we developed a hand drawn woodcut illustration and graphic design style to match the name and casual eating concept of the brand. Illustrating the typography made it possible to use large readable type for signage while giving the logo design an engaging character and style.

For the Hayes 25th anniversary logo design we created a three dimensional illusion of chrome, copper and other surfaces. To create these effects we used hand drawn elements, vector illustrations and layered combinations with a variety of Adobe Photoshop filters.

The Pulse Systems logo design has a conceptual graphic design style. Everything in the entire logo is based on a square even the typography.

The Ballet Wichita logo has a stylized figural illustration of a dancer entering the performance area. This design and illustration style uses flowing curves to create the image of a woman and the feeling of graceful movement.

The Floating Swimwear logo has an expressionistic and abstract illustration style of a wave.

The Freddy's Frozen Custard logo has a retro or old fashioned illustration style with graphic vintage ribbons.

The Spring Crossing Cattle Co. sells natural free range beef. The illustration style is simplified and stylized realism to capture the ideal image of the rancher in the open prairie and allow the brand image to be reproduced on small package labels.

The Waterbug brand logo for Floating Swimwear is illustrated in a cartoon style with bold stylized lines and shapes for excellent shelf projection and visibility at retail.

The Bighorn River Lodge brand image has a distressed realism to impart a sense of the rugged outdoors.

The GooGoo Wonderland branding is illustrated in a style that I can't quite categorize. It's eclectic, vibrant, and whimsical to convey a feeling of magic and fun.

The With A Twist brand logo has a funky hand drawn visual style to compliment the unique and natural product mix of the retail stores.

The brand name Anvil is a metaphor. An anvil is a tool used to create other tools. The business Anvil is a company created to create other businesses. The brand image to the left is one step in an infinite pattern. It's a circle of dots around the center dot. This is repeated at the red dot which could be repeated again and again indefinitely. This purely conceptual design style is ultra simple to emphasize the concept.

#1. The ability to illustrate and design in any style.
This is very important because if a graphic design agency or studio is limited in their ability to design and illustrate then the ideas they generate will be limited by their inability to design and illustrate the ideas. So don't look for a logo you like in a studio’s portfolio but rather look for a variety of well executed styles.
Click see examples.

#2. The ability to employ a variety of typographic solutions and the capability of creating a new type fon specifically for the logo design project at hand.  Font creation can be the key element that separates your logo from the crowd.
Click see examples.

#3. A great logo will work in black and white as well as color. This is a quick way to know if the logo will function well in any medium at any size.
Click see examples.

#4. Visually and conceptually interesting logo designs. What are the ideas and do they translate into visually exciting and relavent logo designs? A good logo design studio or agency will show you logo designs that have visual impact, are relevant to the company and consumer and are unique?
Click see examples.

Logo by Insight Design Communications

The Logo Design Concept.

GooGoo Wonderland is more than a selection of products and services that bring happiness and good will to Malaysian consumers. GooGoo Wonderland is a place in the mind, a place of surprise, wonder and magic that lives within all of us.

The logo design depicts a multi-ethnic palace where the only limitation is your imagination.

The GOOGOO logo type is constructed using circles while the color plays with the rhythm of the G and O letter forms alternate colors instead of making all the O’s and both G’s the same color. We wanted consumers to take a second look at the name.

Description of the Business.

GooGoo Wonderland is a concept store of Balloon Connexion Pte Ltd. in Singapore. GooGoo Wonderland will be located in the up scale suburb of Kuala Lumpur. GooGoo will provide outstanding balloon decoration and delivery service as their primary product in addition will carry specialty bulk and wrap candies, trendy party supplies and soft toys. They will provide a wide range of premium balloons from the USA and Japan – Balloon Pets, Million Stars, etc. Also, trendy party favors and accessories will be offered. GooGoo Wonderland will provide Children birthday party packages with theme characters like Pooh, Mickey, Spiderman, etc. decorations, party supplies and goody bags. They will also provide theme home parties, company event decoration like under the sea, jungle and tropical. Therefore, the logo is colorful and imaginative.

Delivery logo.

GooGoo Wonderland will also offer delivery service, on site decoration for home and corporate parties. They will take photos of their deliveries and email to the sender because they realize that nothing is more fun for our customers than to receive a photo of their friend receiving a beautiful balloon bouquet from GooGoo Wonderland delivered on their behalf. Balloons will no longer be a toy for children only, it is an art form that delivers a message of happiness, joy, love and friendship. The brand identity logo reflects this in it's concept and execution.

Target Markets.

There are two primary groups of customers.The main target audience will be the residence and businesses of Mont Kiara & Sri Hartmas. The retail customers can shop by phone, web or walk in.

The second group of customers are current balloon industry players. Since GooGoo Wonderland is a branch of Balloon Connexion in Singapore, it will be an "emergency" supplier to existing Balloon Connexion's Malaysia customers. GooGoo will cater to new wholesale customers, florists, party & event organizers, balloon decorators and twisters.

The Market for the Products and Services.

GooGooWonderland’

s major customer segments are people from Klang Valley, mainly residence and businesses of Mont Kiara & Sri Hartmas.This township consists of upper class Malaysian and the expatriate community, with over 30 nationalities gracing the streets of Mont Kiara, visitors and residents will immediately feel the world at their fingertips.Target customers age range from 10 to 50 for both genders with above average buying power.

The GooGoo Wonderland logo will be used on store front signs, fleet graphics, letterhead and business cards, web design and more.