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INSIGHT: We craft indellable connections that engage the mind and move the heart. INSIGHT is a graphic design boutique nationally and internationally awarded for exceptional logo design, corporate identity design and branding across all visual mediums – website design, packaging, social media marketing & design, print design, advertising design and environmental design. Send us an e-mail or give us a call. We look forward to talking with you! | 316. 262. 0085 | Tracy@INSIGHTdesign.com | MAKE INSIGHT A PART OF YOUR TEAM.

Oct 05 2012

Logo Design for Squeezer's Palace

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Squeezer's Palace logo design is a re-creation of a 70's ice cream store. We developed typography for the logo based on historical 70's fonts. We hand illustrated the logo letterforms to match the essence of the original hand drawn logo. Redesigning the letterforms also allowed us to make the logo more compact and therefore more legible as store signage.

Wordmark or signature mark logo design

Not all logo designs are made with images, some are made with texts and images while others are simply text. A logo design that is only text is called a typography logo, logotype, word mark or signature mark. The type can be very straight forward or illustrated to communicate a specific feeling or attitude. A typographic logo can use a common font purchased from a font house, a modified font, a  hand drawn graphic design font or a computer illustrated font. We rarely use a purchased font for a logotype because anyone can purchase the same font and use it. On the other hand, a specially created font will be unique in the marketplace and be better protected by copyright laws.

Client: Squeezer's Palace logo design

Industry: Restaurant logo design

Style: Typographic logo design

Location: Wichita logo design