Swiss Arabian is a major perfume manufacturer and retailer throughout the Middle East and parts of Europe. This logo identity uses multilayered meanings of our graphic design invention of the “The Arabian Kiss”. A kiss in Middle Eastern culture is a greeting of friendship and respect, a kiss is also sexual, forbidden. It’s the combination of good and forbidden that gives this simple logo design such impact.

“The Arabian Kiss” is also a metaphoric voice for the voiceless women of the Middle East.

Tracy Holdeman is Executive Creative Director of Insight Design Communications. Insight Design Communications is known for exceptional graphic design, logo design, website design and branding. You can also see Tracy's work at LogoDesignWichita.com, LogoDesignKansasCity.com, LogoDesignOklahomaCity.com LogoDesignDallasTexas.com and LogoDesignDenverColorado.com