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Apr 25 2009

What’s in a good logo design studio?

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#1. The ability to illustrate and design in any style.
This is very important because if a graphic design agency or studio is limited in their ability to design and illustrate then the ideas they generate will be limited by their inability to design and illustrate the ideas. So don't look for a logo you like in a studio’s portfolio but rather look for a variety of well executed styles.
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#2. The ability to employ a variety of typographic solutions and the capability of creating a new type fon specifically for the logo design project at hand.  Font creation can be the key element that separates your logo from the crowd.
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#3. A great logo will work in black and white as well as color. This is a quick way to know if the logo will function well in any medium at any size.
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#4. Visually and conceptually interesting logo designs. What are the ideas and do they translate into visually exciting and relavent logo designs? A good logo design studio or agency will show you logo designs that have visual impact, are relevant to the company and consumer and are unique?
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