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INSIGHT: We craft indellable connections that engage the mind and move the heart. INSIGHT is a graphic design boutique nationally and internationally awarded for exceptional logo design, corporate identity design and branding across all visual mediums – website design, packaging, social media marketing & design, print design, advertising design and environmental design. Send us an e-mail or give us a call. We look forward to talking with you! | 316. 262. 0085 | Tracy@INSIGHTdesign.com | MAKE INSIGHT A PART OF YOUR TEAM.

Jun 11 2013

Logo design, website design and brand development at Parsons School of Art and Design in NYC

Written by

Visiting professor at Parsons School of Design in NYC.

I was asked by to be a guest professor at Parsons School of Art and Design in NYC to discuss logo design, website design and brand development.
The class discussions centered around difference, making a difference, finding the difference in a clients company. A great deal of questions and back and forth with a class full of students, about how to find what is different and bringing forth the difference in relevant ways to consumers and general public.

Being at the school and the young minds full of innocence and excitement was invigorating and I was impressed with the uniqueness and artistry of some of the students work. Even the simple assignment of self portrait using a grid seemed to truly inspire some of the students.

Self portrait illustration made of typography.

Self portrait illustration made of typography close up.

Self portrait signature made of unique typography that is like a 'new" vision of where logo design may step into.

Self portrait illustration with surprising color.

Self portrait illustration using dots.

Self portrait illustration using dots close up.

Self portrait illustration using dots.

Self portrait illustration using dots close up.

Tracy Holdeman is Executive Creative Director OF Insight Design Communications. Tracy is one of the top logo designer in the U. S. You can also fine more of his work at http://www.logodesignwichita.com/ and http://www.youtube.com/user/insightdesignusa

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