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INSIGHT: We craft indellable connections that engage the mind and move the heart. INSIGHT is a graphic design boutique nationally and internationally awarded for exceptional logo design, corporate identity design and branding across all visual mediums – website design, packaging, social media marketing & design, print design, advertising design and environmental design. Send us an e-mail or give us a call. We look forward to talking with you! | 316. 262. 0085 | Tracy@INSIGHTdesign.com | MAKE INSIGHT A PART OF YOUR TEAM.

Insight Design News & Blog

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Logo by Insight Design Communications

The Logo Design Concept.

GooGoo Wonderland is more than a selection of products and services that bring happiness and good will to Malaysian consumers. GooGoo Wonderland is a place in the mind, a place of surprise, wonder and magic that lives within all of us.

The logo design depicts a multi-ethnic palace where the only limitation is your imagination.

The GOOGOO logo type is constructed using circles while the color plays with the rhythm of the G and O letter forms alternate colors instead of making all the O’s and both G’s the same color. We wanted consumers to take a second look at the name.

Description of the Business.

GooGoo Wonderland is a concept store of Balloon Connexion Pte Ltd. in Singapore. GooGoo Wonderland will be located in the up scale suburb of Kuala Lumpur. GooGoo will provide outstanding balloon decoration and delivery service as their primary product in addition will carry specialty bulk and wrap candies, trendy party supplies and soft toys. They will provide a wide range of premium balloons from the USA and Japan – Balloon Pets, Million Stars, etc. Also, trendy party favors and accessories will be offered. GooGoo Wonderland will provide Children birthday party packages with theme characters like Pooh, Mickey, Spiderman, etc. decorations, party supplies and goody bags. They will also provide theme home parties, company event decoration like under the sea, jungle and tropical. Therefore, the logo is colorful and imaginative.

Delivery logo.

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GooGoo Wonderland will also offer delivery service, on site decoration for home and corporate parties. They will take photos of their deliveries and email to the sender because they realize that nothing is more fun for our customers than to receive a photo of their friend receiving a beautiful balloon bouquet from GooGoo Wonderland delivered on their behalf. Balloons will no longer be a toy for children only, it is an art form that delivers a message of happiness, joy, love and friendship. The brand identity logo reflects this in it's concept and execution.

Target Markets.

There are two primary groups of customers.The main target audience will be the residence and businesses of Mont Kiara & Sri Hartmas. The retail customers can shop by phone, web or walk in.

The second group of customers are current balloon industry players. Since GooGoo Wonderland is a branch of Balloon Connexion in Singapore, it will be an "emergency" supplier to existing Balloon Connexion's Malaysia customers. GooGoo will cater to new wholesale customers, florists, party & event organizers, balloon decorators and twisters.

The Market for the Products and Services.

GooGooWonderland’

s major customer segments are people from Klang Valley, mainly residence and businesses of Mont Kiara & Sri Hartmas.This township consists of upper class Malaysian and the expatriate community, with over 30 nationalities gracing the streets of Mont Kiara, visitors and residents will immediately feel the world at their fingertips.Target customers age range from 10 to 50 for both genders with above average buying power.

The GooGoo Wonderland logo will be used on store front signs, fleet graphics, letterhead and business cards, web design and more.

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Critique of Wesley Medical Center Logo.

The details in a logo design can make all the difference.

The Wesley Medical Center logo design is a good idea, the “W” is drawn to reference flames. The flames symbolize faith and the commission of the hospital to care for those in need. That’s good. The only problem with the logo design is the poor execution. Look at the white spaces between the three strokes and at the red strokes. The two white negative spaces between the three strokes are very different. They should be the same. The three strokes that make the “W” can’t be exactly the same and make the “W” but the inner and outer left curves should be the same. Also the tops are inconsistent. The top angle of the three strokes should follow the same visual line. The middle stroke breaks the implied line. Plus if you look closely the middle stroke of the “W” has a curve and the other two don’t. The text is ordinary and would be better if it related to the graphic image. Also, the thin strokes of the Wesley Medical Center logotype could be easier to read from a distance and at small sizes if it were replaced with a type style that had bolder strokes and maybe sans serif.

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A Logo Design from a Different Perspective.

The Wichita Ballet logo design isn't about the dancers, it's about the audience. It's about how a live performance can change a persons outlook on life. It's about the audience: buying a ticket sometimes weeks or months in advance, waiting for the day of the performance, getting through the hustle and traffic and finally arriving at the theater, finding the correct seat, reading the program, waiting, anticipating. The lights dim. The excitement is palpable. Then, the first dancer bursts onto the stage. The crowd cheers. The Wichita Ballet logo design is about that moment. That moment from the fan's eyes and emotions. The entrance. The applause. The wow.

The Wichita Ballet logo design is used on letterhead, business cards, website designs, advertising and promotional material.

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Critique of Exploration Place Logo.

Exploration Place needs a better logo design.

The concept of Exploration Place is a place for families and especially children to play and learn – explore the wonders of science. So the name is wonderful but the graphic design is devoid of imagination, thought and relevance to the concept of kids exploring and learning while having fun.

The Exploration Place logo design is a poor excuse for logo design or graphic design and adds to the perception that graphic design in Kansas and the City of Wichita is sub-par compared to larger urban areas. The logo design is your basic run-of-the-mill font altered with incongruent graphic shapes that don't relate to the font, each other or the idea of exploring and fun. Some of the partial ellipses and circles in bright colors make a complete oval or circle like the "p", "A" and the "i". Others like the "E", "t" and the "n' have severed the circular shape. The "r" isn't even a curve. Not to mention that none of the bright colored circular shapes even have the same curve. Plus, why is the "A" capitalized?

 

 

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