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INSIGHT: We craft indellable connections that engage the mind and move the heart. INSIGHT is a graphic design boutique nationally and internationally awarded for exceptional logo design, corporate identity design and branding across all visual mediums – website design, packaging, social media marketing & design, print design, advertising design and environmental design. Send us an e-mail or give us a call. We look forward to talking with you! | 316. 262. 0085 | Tracy@INSIGHTdesign.com | MAKE INSIGHT A PART OF YOUR TEAM.

Insight Design News & Blog

Timberline Steakhouse and Grill, Beef Logo Design, Restaurant Logo Design

Timberline Steakhouse and Grill offers a casual eating environment where rough wood beams meet concrete floors. On every table sets a galvanized bucket filled with shelled peanuts and customers are encouraged to throw the shells on the floor. The Steakhouse logo is designed to capture that fun and slightly irreverent attitude. Illustrated woodblock type angle and tilt along a mountainous backdrop all in a tree branch wood frame. Our approach was to encapsulate the Timberline attitude and give it a focal point, a context to understand the Timberline experience.

Timberline Beef Steakhouse and Grill Wichita, Salina and Kansas City logo design identity with tan background

Timberline beef restaurant Wichita, Salina and Kansas City logo design reversed out of red

Timberline Beef Logo Design Wichita, Salina and Kansas City brand logo design reversed out of green

Timberline Steakhouse and Grill Kansas City, Salina and Wichita beef logo design with tag line

Timberline Steakhouse and Grill Wichita, Salina and Kansas City logo design & corporate identity for beef logo design horizontal version

Timberline Steakhouse & Grill Wichita, Salina and Kansas City logo design for alternative uses

Timberline Wichita, Salina and Kansas City beef brand design for restaurant menus. The menus were actually silk screen printed on chip-board.

Timberline Beef Grill Kansas City logo design for restaurant signage

Timberline Steakhouse & Grill Wichita, Salina, Kansas City and Kansas graphic design for beef billboard

Timberline Steakhouse & Grill Kansas City, Salina and Wichita logo design for table tent with actual log stand

Timberline began in Wichita but the restaurant chain and the brand logo design has appeared in Kansas City Missouri, St. Joseph Missouri, Topeka Kansas, Wichita Kansas and Salina Kansas.

Laminate Works is a manufacturer of laminated panels and component parts.

Laminate Works produces laminated panels and component parts using the best employees, machines and technology.

This simple logo speaks clearly to an industrial market with bold blue, black and white graphic design. The “LW” in rectangle panels and one corner turned over explicitly explains Laminate Works primary products, laminated panels. The logo is also designed to work as one color and used in a background “laminate” graphic.

As a successful start-up company in Wichita Kansas Laminate Works quickly expanded it’s reach by moving to Kansas City and then added another location in Dallas Texas. It’s headquarters is in Kansas City but Laminate Works delivers products throughout the Midwest to places like Omaha Nebraska, Topeka Kansas, Oklahoma City Oklahoma, Hutchinson Kansas, Chicago Illinois, Little Rock Arkansas and Des Moines Iowa.

Laminate Works Dallas and Kansas City logo design on blue background

Laminate Works Dallas and Kansas City logo design on blue background with type

Laminate Works Dallas and Kansas City logo design on black background

Laminate Works Dallas and Kansas City logo brand design

Laminate Works Kansas City and Dallas Texas logo branding

Laminate Works

1200 South 5th AVE., KANSAS CITY, KS 66105 USA T (913) 281-7474 F (913) 281-7473 • 3910 LA REUNION PKWY., DALLAS, TX 75212 USA T 214-905-9113 F 214-905-8032

http://www.laminateworks.com/

The new Kansas City logo is a contradiction of image and theme. The visual mark a skyline while the message / tagline reads, “New Discoveries Daily”. What could be less of a ‘New Discovery” than a skyline logo for a city? The old logo and message was more of a “Discovery”.

The old Kansas City logo put forth two aspects of the city: 1) that Kansas City has more fountains than any city in the world except for Florence, Italy, and 2) it is located in the center, or heart, of the nation. 2) is not of any value because who cares if Kansas City is in the heart of America, it just means it has no mountains or ocean beaches, nothing to promote. But 1) is amazing, who knew that Kansas City has more fountains than any city in the world except for Florence, Italy? That is a Discovery!

OUR SUGGESTION

What if the logo embodied Kansas City’s most surprising discovery and that visual was the image for the logo. Below is a VERY, VERY quick modification of the old logo which makes a fountain an expression of surprise. What do you think?

Quick Kansas City Logo Design, “A fountain of surprises” on white background

Quick Kansas City Logo Design, “A fountain of surprises” on gray background

Logo Design by Insight Design Communications for LifeVentures
Educational enrichment opportunities, social events and other activities for Seniors

LifeVentures, formally East Wichita Shepherd’s Center, offers educational classes and programs for seniors. In conversations with the client they were focused on the educational programs, the speakers and classes but the social aspects kept surfacing.

The brand logo identity is a metaphorical “Tree of Life”. A place of wisdom to learn, grow and come together

The wonderful people at LifeVentures were delightful to work with, they even sent a thank you card with a gracious testimonial. “On behalf of LifeVentures, we want to express our appreciation to you for the amazing logo and stationery system design. What a difference from our old brand image. Wow! Your inspired vision was a real blessing to us.”

What is this? Yes, I know it's the new logo for Century 2 but what is this logo design suppose to represent, the roof line? Why does it appear like it was created with crayons? Yes, the roof is blue but why is the blue like smoke? Why does the top of the new Century 2 logo have a handle? It's not what I think of when I think of Century II.

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