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For over a century, J.P. Weigand & Sons, Inc. has been instrumental in the growth and development of residential, commercial and industrial real estate in the city of Wichita and its surrounding areas. With over a hundred years of equity in the name and several decades of equity in their brand logo we concluded that any drastic change would be counter productive for the brand. But, their logo, designed in the 70's, was poorly thought out and caused readability and usage problems.

 

Before, the J.P. Weigand & Sons, Inc. logo used a clunky type for the word 'Weigand' which had little negative space around and inside the letter forms. For example the "A" became a solid blob, and the letters bled together which made it difficult to read at a distance. We opened up the letter forms in the word 'Weigand' making it much easier to read at a distance. Also, the basic oval shape was divided by a white strip that made it impossible to use against a background color. Weigand was stuck using a white background with the their logo which made their signs disappear in the marketplace. To correct this we enclosed the oval shape so the brand logo could be used with background colors. This was a simple, but important fix because it allowed for designs that use color more dramatically to differentiate Weigand realtor signs from a marketplace filled with predominately white signs.

 

We also made adjustments to color and added a piece of history. We changed the bright blue to a deeper more substantial, blue befitting the regions real estate leader for over 100 years. We added the historical signature of founder J.P. Weigand, created form vintage letter forms, to elevate the illustrious history of the J.P. Weigand & Sons brand.

 

All in all, the Weigand brand is now positioned more appropriately in the marketplace. It has a sense of history and emphasizes a reputation of excellence, and quality, which is a perfect fit with their brand promise.

 

 

All images, designs and illustrations are © Insight Design Communications Graghic Design Wichita, KS Logo Design Wichita, KS. 700 South Marcilene Terr. Wichita, Kansas 67218